Elevating the Art and Business of the Modern Bar
(New York Campus)
From distillers to beer brewers to sommeliers, career paths for beverage professionals have experienced an incredible surge in popularity and prestige. Among these beverage professionals, none have enjoyed a greater boost in “rock star” status than professional mixologists. Today, these creators of craft cocktails rank among the most celebrated leaders in the culinary community, bringing an incredible breadth of knowledge and skill to bar programs across the world.
When designing ICE’s New York City campus in Brookfield Place, we were committed to bringing both the business of running a bar and craft bar management to life for our career, professional and recreational students. Featuring a best-in-breed, mixologist-designed bar, our Mixology Center provides students with the ability to literally step into the shoes of the industry’s best bartenders.
“Our primary goal was to provide students with a realistic environment in which to practice beverage program management and beverage service. We’re very proud to offer this replication of a professional bar, which is something you rarely see outside of dedicated bartending schools.” – Anthony Caporale, ICE Director of Beverage Studies
The bar’s special features include professional quality, stainless steel underbar equipment, as well as high end glass rinsers and accommodations for certakegs (5 gallon refillable kegs) of cocktails, cider or beer. The ability to create draft cocktails, in particular, places ICE on the cutting edge and distinguishes our facility from other bar training programs.
For ICE’s New York Culinary Management career students the mixology center bar provides hands-on training in beverage service. With a classroom ensuite, students can seamlessly transition from discussing beverage management and bar theft to a role-playing format where they experience these concepts firsthand. Students will also learn how to cost drinks based on the needs of their establishment and other key elements of a successful bar program.
Whether for aspiring hospitality professionals, leading beverage brands or cocktail enthusiasts, the Mixology Center offers endless opportunities for industry events, immersive learning and experimentation. We look forward to sharing this growing sector of the hospitality industry with generations of students to come.
Click here for a full list of upcoming spirits and mixology classes at ICE.
To inquire about special event opportunities, click here.
For brand activations and corporate partnership opportunities, please contact Brian Aronowitz at email@example.com.