New York, NY, February 4, 2008 — Looking to get a quick start and inside look at the world of catering? "Catering Boot Camp" will arm aspiring professionals with the initial tools and knowledge to jumpstart your catering career. David Turk, president and founder of Indiana Market & Catering, leads this five-day, hands-on seminar at The Institute of Culinary Education that takes participants in-the- trenches as they learn the secrets to a successful catering business. The course will be offered exclusively at ICE® from March 13th -17th and is $995. A second session will in the summer, from July 10th-14th.
As David states, "People learn most effectively through active participation." Therefore, participants will receive a step-by-step analysis of a real-life event, catered by them. After four days of classes, they'll work with a chef to prepare and fine tune an innovative menu and oversee an entire event. David will work with class members on every detail of the party and will help them discovering their maximum potential. "The catering business is growing by leaps and bounds in America, and yet there are few places to learn how it's done," said ICE® president, Rick Smilow
"Catering Boot Camp" will focus on topics such as:
• The seven key habits of highly successful caterers
• Money-saving tips and marketing strategies to take your firm to the next level
• Insurance planning
• Understanding labor laws
• Catering culinary trends that will keep you up to speed and ahead of your competition
• Foolproof ways to find, hire and keep needed staff members
• Latest ideas in themes, décor, music and entertainment for weddings and other events
• Dealing with customer complaints - turning lemons into lemonade
• The right stuff: things to pack before leaving for a party.
For more information or to register, please visit www.iceculinary.com or call 1-888-958-CHEF
About David Turk
David Turk is the founder and president of Indiana Market & Catering, a full-service caterer in New York City. Over the past 22 years, David's leadership has made Indiana Market & Catering one of New York City's top caterers. Indiana, named Best Value/Dinner Caterer in New York magazine and highest rated caterer in the 2008 Zagat's Marketplace Guide NYC, known for its innovative American cooking, high standards and excellent service, has been responsible for organizing thousands of events throughout New York City. Some of Indiana's clients include such prestigious names as: Lincoln Center, New York Public Library, The Walt Disney Corp., Intel, Time Warner, Lexus, AOL, American Express and The Sony Corporation
Founded in 1975 by Peter Kump, The Institute of Culinary Education (ICE®) offers comprehensive career training programs in Culinary Arts, pastry & baking Arts and Culinary Management. With an in-depth, global curriculum, dedicated chef-instructors, a strong record in externships and placements and a clear entrepreneurial focus, ICE® is widely recognized by top industry organizations as a premier pathway to begin or continue a culinary career. ICE® was a finalist (2002 & 2006) and winner (2003) in the International Association of Culinary Professionals' Vocational and Avocational Culinary School of the Year awards. In addition, ICE® offers over 1,500 hands-on recreational cooking, baking and wine education courses to over 26,000 students, as well as hundreds of special events for corporations, individuals and the press each year.
Public Relations Contact: Lisa Pisano • Lisa@ICEculinary.com • (212) 847-0775