INTRODUCTION TO HOSPITALITY AND CAREER PATHWAYS
This course begins with an overview of the history, challenges, and opportunities of the hospitality industry, which is followed by an exploration of the structure and organization of lodging operations. Levels of service, tourism, and disruptive technologies are introduced, as well as information on developing career trajectories and matching skills and talents to specific areas of responsibility in the hospitality industry.
GUEST SERVICES AND THE HOSPITALITY MINDSET
Students explore the core concept of service in hospitality with a focus on developing a guest-centric mindset. The course emphasizes providing guests with a positive, individualized experience, building an inclusive service culture, and balancing extraordinary service with the other imperatives of the organization.
HOSPITALITY BUDGETING AND FINANCIAL CONCEPTS
This course prioritizes the financial aspects related to the hospitality industry, accentuating the significance of ambition, hard work, and comprehending financial numbers for success in the industry. Necessary financial concepts such as profit and loss statements, breakeven analysis, revenue management, calculation and projection, budgeting, and interpreting financial statements are covered in detail.
HOTEL OPERATIONS: FRONT AND BACK OFFICE MANAGEMENT
This course provides practical skills and real-world applications for those interested in hospitality management careers. Students are provided with a comprehensive overview of front and back office management responsibilities in the hospitality industry, including e-commerce, PMS operation, reservation processes, security protocols, record keeping, and audit procedures. The course also includes the prestigious AHLEI front desk certification, a recognized credential in the industry. Additionally, instruction integrates revenue management, focusing on effective pricing strategies, demand forecasting, and yield management techniques.
FOOD AND BEVERAGE MANAGEMENT
This course focuses on the critical role of food and beverage in the context of full-service hotels and events. Students explore menu design, purchasing, controls, dining room management, alcoholic beverage service, and financial management tools. The class dives into food production, providing a comprehensive understanding of the operations and management of food and beverage divisions in hospitality enterprises. Additionally, students explore how food and beverage departments interact with other departments within the hospitality industry, offering a holistic perspective on the dynamic nature of this field.
ROOMS DIVISION MANAGEMENT
This course offers students an in-depth understanding of the critical role of the rooms division in the hospitality industry. Focusing on housekeeping, engineering, and security, students are taught how these departments interact with the front office to ensure a clean, safe, and secure environment for guests. The course covers essential safety policies and procedures in compliance with OSHA regulations, as well as best practices for effective management of laundry and maintenance operations. Additionally, students have the opportunity to obtain AHLEI certification, further enhancing their knowledge and credentials in the field of rooms division management.
HUMAN RESOURCES AND SUPERVISION
This course offers valuable insights on effectively recruiting, training, supervising, and maintaining a skilled staff in the hospitality industry. Students explore key topics such as inclusivity, compensation, human resource information systems, management techniques, union shops, and employee discipline. Additionally, the course includes expanded content on positive culture building, diversity and equity, and safety to equip students with essential information for successfully managing a team-oriented staff.
SALES AND MARKETING
This course focuses on the strategic aspects of sales and marketing in the hospitality industry. Students explore topics such as marketing audits, consumer targeting, sales office organization, sales cycle, technology tools for marketing, cross-promotions, and sales force management. The course emphasizes the importance of positioning and marketing a property properly to optimize its performance and reach a targeted demographic.
HOSPITALITY PUBLIC RELATIONS AND DIGITAL MARKETING
In today's digital age, reputation management and a strong social media presence are essential for success in the hospitality industry. In this course, students dive into the practical application of social media, public relations, and digital marketing strategies.
MEETING AND EVENTS PLANNING
This course covers the logistics of planning and executing large-scale conferences, conventions, and galas in the growing hospitality management industry. Students explore a plethora of information for a better understanding of complex management skills, including theme creation, timeline organization, and coordination of catering and technical resources such as audio/visual effects and lighting. Interactive lectures and group discussions focus on budgeting, site selection, ADA compliance, and marketing strategies. Additionally, this course incorporates CVENT certification, providing students with industry-relevant skills for successful event management.
At the end of their in-class training, students complete an externship to apply the skills they have gained. Students may choose to complete their externship within a broad range of hospitality and tourism venues, such as hotels, events or catering companies.