Facebook, Pinterest, Twitter, Google+, Four Square, YouTube-- you've dabbled, tweeted, been crowned mayor, and even found your high school sweetheart, but you can't quite figure out how to use social outlets to increase your culinary business. In this social media for grown-ups class, digital media expert Lori Greene will teach you how to build your brand. Using the three Cs of social success --content, consistency, and communication -- you will soon see a return on your engagement while growing your fan base. So go online, fire up your smart phone, and get your creative juices flowing because we're going social! During the class we will cover how to: - Create engaging content for each medium - Implement the six dimensions of social engagement - Communicate successfully with your audience in the social realm - Stay ahead of your competition using social media - Create digital buzz - Reward your loyal audience - Learn from your fan base - Target customers - Develop the buying journey - Increase traffic to your establishment with Four Square
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