Olive Oil Masterclass

About Matthew Pour and Olive Oil & Beyond Co. :

With a culture deeply rooted in a rich tradition of food, hospitality, and holistic living, Matthew Pour’s Persian heritage lies at the heart of Olive Oil & Beyond. With more than 35 years of experience in international trade, Matthew built trusted relationships with artisans and producers worldwide, granting him access to some of the finest specialty ingredients. He is the Founder & Principal of Olive Oil & Beyond Inc., a recognized olive oil expert, and a certified master taster.

Olive Oil & Beyond Inc. pioneered a new standard in the U.S. olive oil industry by becoming the first entity to provide full transparency through both chemistry and sensory analysis of each cultivar. This includes essential markers such as phenolic compounds (polyphenols), peroxide value, and percentage of oleic acid—factors critical in determining grade, purity, authenticity, shelf life, harvest conditions, and milling methods, in addition to conventional organoleptic (taste) evaluations. What was once groundbreaking has since become the industry norm.

The hallmark of Olive Oil & Beyond has always been its commitment to celebrating olive biodiversity and rescuing forgotten varieties. Each product in the lineup reflects a deep well of knowledge, passion, and expertise, delivering cultivars of unmatched class, grade, and caliber—achievable only through craftsmanship and small-batch production.

For chefs and culinary creatives seeking fresh ideas on how to accent or elevate a menu without increasing ingredient costs, Matthew is always open to sharing his expertise. You can reach him directly at [email protected]