So You Want to Write a Cookbook? Part II: Selling Your Proposal
Now that you’ve finished writing your cookbook proposal—using my handy little outline published on the ICE Blog last month—the next step is to share your idea with the world! But how does that happen exactly? There are several options for pitching your idea and selling your cookbook proposal, some of which can be more challenging than others.
Jenny McCoy
The King of Crust(-y Bread)
When UK-born Chef Sim Cass first arrived in New York City, the craft of artisanal bread was just beginning to take shape in America. As the founding baker of Balthazar Bakery, Sim’s deeply toasted, crusty loaves earned him the nickname “ prince of darkness” and introduced a new benchmark for the city’s aspiring bakers.
Carly DeFilippo
Finding Culinary Success in the Woods of the Midwest
Like many ICE grads, Amy Thielen spent time in New York City’s top restaurant kitchens after graduating from our Culinary Arts program. But after seven years working for such chefs as David Bouley, Daniel Boulud and Jean-Georges Vongerichten, Amy’s Midwestern roots came calling. Today, she is a rising star on the Food Network and a James Beard award-winning cookbook author, exploring her all-American heritage and helping to redefine the field of modern Midwestern cooking.
Carly DeFilippo
Flavors of Italy: Puglia
I’ve been thinking about flavor a lot lately—from my work at ICE on IBM’s Cognitive Cooking project and menus for upcoming special events, to a new book I’m writing about how chefs develop flavor and create exciting new combinations of ingredients. Yet even outside of work, flavor is at the front of my mind. In fact, it’s the way I remember my vacations.
James Briscione
The Soul of Spanish Charcuterie
Over the past 10 to 15 years, the cuisine of Spain has experienced a meteoric rise in the global ranks. Among the peninsula’s most popular culinary exports has been the wide range of traditional charcuterie; from chorizo and lomo to jamón of endless varieties, Spain is definitely a country that embraced all parts of the pig long before America’s recent “whole hog” craze
Virginia Monaco
The French Revolution — A Cuisine for the People
At least once every decade some culinary pundit or self-appointed expert on cuisine and gastronomy makes a grand pronouncement declaring the "death of French cuisine". This has been an ongoing trend in culinary journalism since as far back as the late 19th century. Whether it was the fall of the classical grande cuisine of Carême, Escoffier and Du Bois or end of the nouvelle cuisine revolution that shook France after from the 1950s to the 1980s, the state of French cuisine has always been ripe for debate.
Ted Siegel
Life as a Culinary Student: The Wide, Weird World of Ingredients
Beyond mise en place, butchery and learning various techniques to build rich flavor, one of the most fascinating parts of culinary school is, quite simply, discovering new ingredients. It could be something as simple as chervil (a faintly licorice-flavored relative of parsley) or as strange as sweetbreads (a cut of offal derived from an animal’s thymus gland). Every new discovery is just a drop in the endless sea of flavors and ingredients available to the contemporary chef.
Carly DeFilippo
The Art of Cake Decorating
On our first day of class in Kitchen 501, Chef Gerri Sarnataro shared several indispensable truths about the food industry. One of them really struck me as odd: “There’s always a back door.” Meaning, there’s always more than one way of doing things, especially in cooking. I thought this was ironic, given my initial perception of pastry: we follow recipes to the gram in an effort to deliver consistent results. But of course, Chef Gerri’s words rang true throughout the program, and never more so than in cake decorating.
Orlando Soto-Caceres
Reviving French Flavors with James Peterson
James Peterson is a legendary culinary figure. He has just published his 15th cookbook, the most recent in a line of impressive and important publications. His writing has addressed such vast topics as Sauces or Vegetables, all while keeping a focused and grounded view of his subject matter.
Virginia Monaco