Find your cullinary voice

Food Media Studies

ICE's School of Professional Development offers a wide range of classes and speakers that reflect the role and evolution of media in our industry, allowing you to hone food-centric communication and marketing skills at all levels of expertise. From social media, blogging and PR to recipe writing and cookbook editing, our expert instructors can help you master the art of food-related communications.

Upcoming Classes

Advanced Food Blogging

Brooke Parkhurst
Tuesday, January 10, 6:30-8:30pm
or Monday, April 3, 6:30-8:30pm
$100 • 1 session

Prepare yourself for bigger, better blogging! If you've already been blogging but would like to see superior results, you must take this class with Brooke Parkhurst. She will show you how you can drive far more traffic to your site, while teaching you how to effectively promote yourself, secure ad-sales dollars, receive products, and seize other valuable opportunities. You will also learn how good old-fashioned networking and social media like Facebook, Twitter, Vine, Pinterest, and more can help to radically grow your blog audience.

Click here to register.

How to Write a Recipe

Marge Perry
Thursday, January 19, 6:30-9:30pm
$100 • 1 session

Thinking of writing a cookbook or a magazine/newspaper article with recipes? Whether you are a professional chef, an aspiring food writer/cookbook author, or an established writer who would like to be able to include recipes in your pieces, you need to learn how to write clear, compelling recipes that make people want to cook your food. With nationally syndicated food writer Marge Perry, you'll learn the rules that all good recipes must follow—and the techniques that give a recipe personality without detracting from clarity. The class will include exercises to practice great recipe writing, and information on how to develop recipes for publication.

Click here to register.

Food Writing: An In-Depth Introduction and Workshop

Marge Perry
Thursdays, February 2-23, 6:30-9:30pm
$350 • 4 sessions

To be a food writer, you need to do far more than just write about food. You must transport, inform, and entice readers; take them on a journey of sights, sounds, smell, taste, and touch; and sometimes simply tell them "how to." There are as many types of food writing as there are venues for it. In this four-session boot camp, you'll hone your food-writing skills and find the best fit for your particular strengths. Through a combination of lectures, discussions, and exercises, you'll explore the varying types of writing and venues, how to break into food writing, and how to stay in. You will learn to refine your writing; how to make your topic and voice fit a publication (or find the right publication for your idea); how to craft a pitch letter; and what it takes to get that all-important second assignment. You will walk away from this class understanding how to turn your passion into words and your words into paid assignments. 

Click here to register.

Start Your Own Food Blog

Brooke Parkhurst
Monday, February 27, 6:30-8:30pm
or Tuesday, March 14, 6:30-8:30pm
or Monday, May 15, 6:30-8:30pm
$100 • 1 session

Conceptualize, develop, and run your own food blog! In this seminar, you'll discover how to find your "foodie niche" and develop a unique voice. You'll also learn how to promote and distinguish yourself in the overcrowded blogosphere—and how to transform a hobby into a viable writing career. All of blogging's ins and outs will be covered: hiring a website designer, finding a server, providing fresh content for readers, uploading photos, and much more. You will even have the opportunity to workshop your ideas as a group!

Click here to register.

How to Develop Recipes for Publication

Marge Perry
Wednesdays, March 22-29, 6-10pm
$325 • 2 sessions

Whether you want to write a cookbook or articles for magazines, a blog, or websites, you need to know the essential skills and techniques it takes to create recipes that not only taste great when you make them, but can be successfully recreated by readers. Along with prolific cookbook author and food writer Marge Perry, you’ll learn how to create recipes that appeal to readers; what to do in the kitchen to ensure your recipes work for everyone; and how to write recipes that are accurate, clear, and easy to read. In this two-day workshop, we’ll go over the conventions and craft of recipe writing, actually develop a recipe in the kitchen, and practice writing recipes. You’ll come away with a solid and market-ready knowledge of how to create recipes that are ready to be published.

Click here to register.

Food Styling with Food52

Sarah Jampel & Ali Slagle
Saturday, March 18, 10am-4pm
or Saturday, June 10, 10am-4pm
$250 • 1 session

Ever wondered how the pros make food photos so beautiful, artistic, and appetizing? Or how photo shoots of food actually work? And how to get professional-quality photos with your phone? Let food stylists and Food52 editors Sarah Jampel and Ali Slagle show you their secrets! These tips and tricks will show you how to style naturally—without relying on fake or inedible products—for iPhone photos made for apps like Instagram. (No shoe-polish turkeys here.) This class helps you create beautiful dishes you can actually eat! We'll cover:

• Plating, composition, and negative space
• Prop styling and how to set a natural-looking scene
• The stylist's tools they actually use the most, including common household objects
• How to keep temperamental herbs, vegetables, and all kinds of dishes fresh and lively-looking...even tricky, time-sensitive       items like drinks and ice cream
• How to make even monochromatic and brown dishes like chicken look delicious!
• How to capture it all with your iPhone and edit it so it’s Instagram-ready.

We'll practice styling everything from still lifes and salads to pastas, challenging proteins, and desserts. Students are encouraged to bring their iPhones (and other camera phones) to document their work.

Click here to register.