March 29, 2014 12:00 PM - 2:30 PM
Institute of Culinary Education
This workshop will focus on the basics of an effective business plan for any type of food concept be it a restaurant, bakery, catering business, packaged food product, or a food truck. Anyone serious about starting a food operation needs to have a serious business plan to be their road map as well as help raise the funds necessary to begin the process. A business plan provides an edge to the entrepreneur in this highly competitive marketplace. Topics to be covered: - Developing a winning food concept - Creating a unique selling point - The importance of the menu - How to choose a location or distribution strategy - How to analyze the marketplace - Developing an effective marketing plan including social media - The critical financials - How to staff a strong management team
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