Find your cullinary voice

Food Media Studies

ICE's School of Professional Development offers a wide range of classes and speakers that reflect the role and evolution of media in our industry, allowing you to hone food-centric communication and marketing skills at all levels of expertise. From social media, blogging and PR to recipe writing and cookbook editing, our expert instructors can help you master the art of food-related communications.

Upcoming Classes (New York Campus)

Advanced Food Blogging

Brooke Parkhurst
Monday, April 9, 6:30-8:30pm
$100 • 1 session

Prepare yourself for bigger, better blogging! If you've already been blogging but would like to see superior results, you must take this class with Brooke Parkhurst. She will show you how you can drive far more traffic to your site, while teaching you how to effectively promote yourself, secure ad-sales dollars, receive products, and seize other valuable opportunities. You will also learn how good old-fashioned networking and social media like Facebook, Twitter, Instagram, Pinterest, and more can help to radically grow your blog audience.

Click here to register.

How to Develop Recipes for Publication

Marge Perry
Mondays, April 30-May 7, 6-10pm
$325 • 2 sessions

Whether you want to write a cookbook or articles for magazines, a blog, or websites, you need to know the essential skills and techniques it takes to create recipes that not only taste great when you make them, but can be successfully recreated by readers. Along with prolific cookbook author and food writer Marge Perry, you’ll learn how to create recipes that appeal to readers; what to do in the kitchen to ensure your recipes work for everyone; and how to write recipes that are accurate, clear, and easy to read. In this two-day workshop, we’ll go over the conventions and craft of recipe writing, actually develop a recipe in the kitchen, and practice writing recipes. You’ll come away with a solid and market-ready knowledge of how to create recipes that are ready to be published.

Click here to register.

Start Your Own Food Blog

Brooke Parkhurst
Tuesday, March 6, 6:30-8:30pm
or Tuesday, May 1, 6:30-8:30pm


$100 • 1 session
Conceptualize, develop, and run your own food blog! In this seminar, you'll discover how to find your "foodie niche" and develop a unique voice. You'll also learn how to promote and distinguish yourself in the overcrowded blogosphere—and how to transform a hobby into a viable writing career. All of blogging's ins and outs will be covered: hiring a website designer, finding a server, providing fresh content for readers, uploading photos, and much more. You will even have the opportunity to workshop your ideas as a group!

Click here to register.
 

How to Review Restaurants

Marge Perry
Monday, April 9, 6:30-9pm
$100 • 1 session

Do you wonder—no, dream—about what it would be like to review restaurants? Do you want to write a blog about your dining experiences, or sharpen your skills for an online reviewing site? In this class with widely published food writer Marge Perry, you'll learn how to write about your gastronomic experiences in a meaningful way, what is involved in professional reviewing, thelogistics of reviewing, and the ethical and moral considerations of reviewing restaurants. Let Marge Perry show you the ins and outs of what exactly goes into a well-crafted review.

Click here to register.

How to Be a Food Writer

Marge Perry
Wednesdays, April 18-25, 6:30-9:30pm
$200 • 2 sessions
Do you want to write about food for magazines and newspapers, or do you dream of writing a cookbook? This class will help you understand what food writing is all about—and help you hone your skills and prepare to enter the business. You will learn how to turn your ideas into pitches that sell, participate in writing exercises that help refine your skills, learn what the various types of food writing are and which is the best fit for you, and learn to match your specific interests to the right publishing outlets.

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Lessons from the Test Kitchen

Diana Andrews
Monday, April 2, 6-10pm
$125 • 1 session

In this hands-on, skill-based class, you’ll learn firsthand how a popular food magazine’s test kitchen runs, and what a food editor does. Diana Andrews, the test kitchen manager and food editor at "Fine Cooking" Magazine, tells all! You’ll work with original chef or cookbook author recipes and learn how they make their way through the test kitchen and into the magazine/website. You’ll get the insider’s scoop on how to pitch your recipes to a food magazine and its editors. What is the spirit of the recipe? How should the recipe be scaled? Are there obvious substitutions for obscure ingredients that chefs love (sea beans, anyone?) Plus, you’ll eat your tested creations and have an intimate conversation with Diana, who will help demystify the world of recipe writing, testing, editing, and how the test kitchen works.

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Food Photography 101

Peter Pioppo
Sunday, April 15, 10am-2pm
$250 • 1 session

Develop the skills you need to become a better food photographer, using expert techniques and accessories available to anyone! We'll focus on improving images created by using the iPhone as a camera, with hands-on instruction to learn inexpensive but essential tricks that improve creativity, image quality, and more. Designed for the food blogger, chef, restaurateur, or any other food-image enthusiast, this workshop will also feature open discussions in which Peter shares his 46 years of industry experience. At the end of the workshop, you'll walk away with a vast amount of knowledge, plus professional-quality images of the foods you both prepared and photographed!

Click here to register.

How to Write a Recipe

Marge Perry
Monday, March 12, 6:30-9:30pm
$100 • 1 session

Thinking of writing a cookbook or a magazine/newspaper article with recipes? Whether you are a professional chef, an aspiring food writer/cookbook author, or an established writer who would like to be able to include recipes in your pieces, you need to learn how to write clear, compelling recipes that make people want to cook your food. With nationally syndicated food writer Marge Perry, you'll learn the rules that all good recipes must follow—and the techniques that give a recipe personality without detracting from clarity. The class will include exercises to practice great recipe writing, and information on how to develop recipes for publication.

Click here to register.

Food Photography 101

Peter Pioppo
Sunday, April 15, 10am-2pm

$250 • 1 session
Develop the skills you need to become a better food photographer, using expert techniques and accessories available to anyone! We'll focus on improving images created by using the iPhone as a camera, with hands-on instruction to learn inexpensive but essential tricks that improve creativity, image quality, and more. Designed for the food blogger, chef, restaurateur, or any other food-image enthusiast, this workshop will also feature open discussions in which Peter shares his 46 years of industry experience. At the end of the workshop, you'll walk away with a vast amount of knowledge, plus professional-quality images of the foods you both prepared and photographed!

Click here to register.