Find your cullinary voice

Food Media Studies

ICE's School of Professional Development offers a wide range of classes and speakers that reflect the role and evolution of media in our industry, allowing you to hone food-centric communication and marketing skills at all levels of expertise. From social media, blogging and PR to recipe writing and cookbook editing, our expert instructors can help you master the art of food-related communications.

Upcoming Classes

Start Your Own Food Blog

Brooke Parkhurst
Monday, May 15, 6:30-8:30pm
$100 • 1 session

Conceptualize, develop, and run your own food blog! In this seminar, you'll discover how to find your "foodie niche" and develop a unique voice. You'll also learn how to promote and distinguish yourself in the overcrowded blogosphere—and how to transform a hobby into a viable writing career. All of blogging's ins and outs will be covered: hiring a website designer, finding a server, providing fresh content for readers, uploading photos, and much more. You will even have the opportunity to workshop your ideas as a group!

Click here to register.

Social Media in the Culinary Realm

Lori Greene
Wednesday, June 7, 6:30-9pm
or Monday, September 18, 6:30-9pm
$100 • 1 session

Facebook, Pinterest, Twitter, Google+, Foursquare, YouTube—you've dabbled, tweeted, been crowned mayor, and even found your high school sweetheart, but you can't quite figure out how to use social outlets to increase your culinary business. In this "social media for grown-ups" class, digital media expert Lori Greene will teach you how to build your brand. Using the three Cs of social success—content, consistency, and
communication—you will soon see a return on your engagement while growing your fan base. So go online, fire up your smartphone, and get your creative juices flowing, because we're going social! During the class, we will cover how to:

• Create engaging content for each medium
• Implement the six dimensions of social engagement
• Communicate successfully with your audience in the social realm
• Stay ahead of your competition using social media
• Create digital buzz
• Reward your loyal audience
• Learn from your fan base
• Target customers
• Develop the buying journey
• Increase traffic to your establishment with Foursquare

Click here to register.

How to Develop Recipes for Publication

Marge Perry
Mondays, September 25-October 2, 6-10pm
$325 • 2 sessions

Whether you want to write a cookbook or
articles for magazines, a blog, or websites, you need to know the essential skills and
techniques it takes to create recipes that not only taste great when you make them, but can be successfully recreated by readers. Along with prolific cookbook author and food writer Marge Perry, you’ll learn how to create recipes that appeal to readers; what to do in the kitchen to ensure your recipes work for everyone; and how to write recipes that are accurate, clear, and easy to read. In this two-day workshop, we’ll go over the
conventions and craft of recipe writing, actually develop a recipe in the kitchen, and practice writing recipes. You’ll come away with a solid and market-ready knowledge of how to create recipes that are ready to be published.

Click here to register.

Food Styling with Food52

Sarah Jampel & Ali Slagle
Saturday, June 10, 10am-3pm
or Sunday, August 6, 10am-3pm
or Saturday, September 9, 10am-3pm
$250 • 1 session

Ever wondered how the pros make food photos so beautiful, artistic, and appetizing? Or how photo shoots of food actually work? And how to get professional-quality photos with your phone? Let food stylists and Food52 editors Sarah Jampel and Ali Slagle show you their secrets! These tips and tricks will show you how to style naturally—without relying on fake or inedible products—for iPhone photos made for apps like Instagram. (No shoe-polish turkeys here.) This class helps you create beautiful dishes you can actually eat! We'll cover:
• Plating, composition, and negative space
• Prop styling and how to set a natural-looking scene
• The stylist's tools they actually use the most, including common household objects
• How to keep temperamental herbs, vegetables, and all kinds of dishes fresh and lively-looking...even tricky, time-sensitive items like drinks and ice cream
• How to make even monochromatic and brown dishes like chicken look delicious!
• How to capture it all with your iPhone and edit it so it’s Instagram-ready.

We'll practice styling everything from still lifes and salads to pastas, challenging proteins, and desserts. Students are encouraged to bring their iPhones (and other camera phones) to document their work.

Click here to register.