Find your cullinary voice

Market Your Own Food Product - 1/26

January 26, 2014 10:00 AM - 2:00 PM
Institute of Culinary Education

$100 • 1 session
Specialty food products are a $60 billion industry, and one that remains attractive to entrepreneurs both large and small. If you’ve got a recipe or product you’d like to produce, whether locally or nationally, there’s no time like the present to explore the opportunities. Marketing and business consultant Terry Frishman has successfully launched product lines for companies like Kraft, Newsweek, Sarabeth’s and Sylvia’s Restaurant, so she knows the territory inside and out. She’ll take you through exactly what you need to know to launch your own product, including:

• Specialty food categories
• Understanding your customer
• Key trends and opportunities
• Meaningful product positioning
• Getting the wrap on packaging
• The ins and outs of production
• Product liability and insurance
• Shelf-life testing
• Pricing
• Distributors vs. brokers vs. direct sales
• Merchandising and sales materials & Public Relations

Click here to register.